List Cleaning.
Improving the quality and integrity of your marketing data.
Today's preference services demand accurate, up-to-date suppression. Breaching the Telephone Preference Service (TPS) or Corporate TPS register could mean a fine of up to £5,000. Traditionally, thorough list cleaning - expert data preparation and processing - has been costly and complex. Now, LBM's data cleansing service lets you enhance, de-duplicate, profile and enrich your data - quickly and expertly.
Optimise your marketing lists. Audit data quality - for free.
Why waste direct marketing funds on poor, inappropriate or inaccurate records? List cleaning with LBM's DataVision Cleanse ensures accuracy, reduces embarrassing prospect targeting errors and levers ROI. Data cleansing with LBM guarantees you:
- The most up to date address
- Clean and accurate phone numbers for telemarketing
- Data flagged with all preference files for compliance
- Data suppressed for all deceased and 'goneaway' records
- Removal of duplicates for households and/or contacts
- The option to enrich the file from a range of variables
Every time you use the data cleaning service, you'll get a detailed breakdown of your records. Our comprehensive report highlights the service steps to consider to clean, suppress and optimise the records in your file.
Download LBM's DataVision Cleanse Brochure
Find out more about list cleaning with LBM's DataVision Cleanse. For an initial discussion without obligation, call 0870 845 5005 or email salesenquiries@lbm.co.uk. Alternatively visit LBM's DataVision website at www.lbm-digital.com
