Customer Profiling.

Improving targeting for your email, direct mail and telemarketing campaigns.

What do your customers look like?  Are you really marketing to the right people?

Customer profiling lets you identify who your best prospects are, what traits they show - and how you can find more just like them.  LBM's DataVision Profile provides the comprehensive customer insight you need to dramatically improve the targeting of email, direct mail and telemarketing campaigns.

Understand key characteristics.  Model propensity to buy.  Even estimate demand.

Using LBM's extensive analytical experience, the tool generates advanced profiling results, matching your customer base with the LBM UK Business Contact File.  Our report reveals characteristics that will help you gauge the most profitable customer types.  LBM's DataVision Profile can help you understand:

• What your customers look like
• Their main characteristics
• Their likely requirement for services
• The best prospects to approach

Using modelling and LBM's UK Business Contact File, we can provide lists of further prospects based on their likelihood (propensity) to purchase, ranked in order of marketing priority.  To estimate market demand, simply use one of LBM's several quantitative sector models.

 Download LBM's DataVision Profile Brochure

Find out more about customer profiling with LBM's DataVision Profile.  For an initial discussion without obligation, call 0870 845 5005 or email salesenquiries@lbm.co.uk.  Alternatively visit LBM's DataVision website at www.lbm-digital.com