Actionable insight to drive your customer contact strategy
Knowledge drives results. LBM’s Customer Intelligence Services are delivered by our dedicated analytics team who have the expertise to quickly understand your situtaion, your data and what you are looking to achieve from your customer contact strategies.
Profiling & Segmentation
By identifying who your best prospects are you can focus your sales and marketing resources on the targets that are most likely to respond positively to your propositions, resulting in more success for you and a greater ROI for your business. Makes sense? This in essence is what LBM’s Profiling & Segmentation service is all about. By enabling you to gain a real insight into what your ideal customers ‘look like’ and how best to contact them, you are better armed to woo them with your marketing messages, create a better customer experience and generate the results you are seeking.
We will enable you to see the bigger picture by outlining how many potential customers there are in the wider market place that fit your target profiles.
- Customer Profiling
- Comparative Profiling
- Geo-specific Targeting
- Transactional Segmentation (RFM)
Whatever your challenge, we are able to deliver insightful models to predict your customer behaviours throughout the customer lifecycle, enabling you to tightly align your resources to leverage maximum lifetime value from your customer relationships.
- Customer Acquisition Modelling
- Customer Growth Modelling
- Customer Care Modelling
- Customer Retention Modelling
- Location Analysis
- Bespoke Modelling
As one of the UK’s largest customer management providers, we frequently depend on our in-house analytical expertise to deliver the insight needed to optimise the performance of the multichannel campaigns we deliver for our clients. From simple data prioritisation to product specific modelling, our approach ensures that your business is speaking to the right people, about the right products at the right time.
- Campaign Performance Analysis
- Channel and Product Preference Modelling
- Time of Day Analysis
Customer Experience Analysis
What your customers think and feel about your business is a key driver in whether they will remain a fan of your brand and a loyal customer for years to come. More and more, businesses are focusing on the experience the customer has when they interact with them, and LBM can help your business do the same.
- Customer Satisfaction Surveys
- Customer Experience Analysis
- Net Promoter Scores