Canon

When Canon Business Solutions needs to carry out data work, it looks to LBM. The partnership began in 2005, when LBM transformed inefficient, outdated customer databases into the streamlined online DataVision portal that is now one of the sales team's most essential tools.

Building on further acquisition and contact work, LBM also helped Canon Business Solutions rework its market targeting and segmentation strategies as 2006 ended. Now LBM's solutions allow Canon to tap into a single view of each customer and prospect for ongoing sales and marketing campaigns.

Adam Poole, Head of Channel Marketing UK, Canon Business Solutions

"The results of our partnership with LBM have been excellent. We've moved from being an organisation that was over-reliant on gut feel and using old information to one that has reliable information at its fingertips. Now we can make more informed decisions about where our business is going."

Download the Canon case study