Data Cleanse & Enhancement
Improving the quality and integrity of your marketing data.
Intelligent Contact requires you having the right information at your fingertips., to enhance your decision making, as well as your ability to target and engage with your audience. People and companies are constantly changing, moving address, changing names, closing down or registering with preference services; data decays at an alarming rate. To be the best you need to be regularly cleansing your data. It will not only improve your marketing performance but also save you money!
LBM offers you the expertise to enhance the quality and integrity of your marketing data, by performing a structured process of data audit, cleanse, validation, suppression and enhancement.
Optimise your marketing lists. Audit data quality - for free.
Want to check the quality of your data? List cleaning ensures accuracy, reduces embarrassing prospect targeting errors and levers ROI. You can get a free audit report of your data online right now. Data cleansing with LBM guarantees you:
- The most up to date address
- Removal of spurious and erroneous data items
- Clean and accurate phone numbers for telemarketing
- Data flagged with all preference files for compliance
- Data suppressed for all deceased and 'goneaway' records
- Removal of duplicates for households and/or contacts
- The option to enrich the file from a range of variables
Every time you use the data cleaning service, you'll get a detailed breakdown of your records. Our comprehensive report highlights the service steps to consider to clean, suppress and optimise the records in your file.