Business to Consumer Data.
Putting behaviour to work for your UK campaigns.
The LBM UK Consumer File uniquely combines actual transactional information with lifestyle surveyed data.
Offering you more than 40 million consumers at over 20 million addresses - all with selectable characteristics - we can put behaviour to work for your consumer campaigns.
The UK consumer file lets you understand:
- Who they are
- What they do
- Where they buy
- What they buy
- How they buy
Focus your segmentation.
The LBM UK Consumer File combines a wide choice of selection categories to help you target the most appropriate segment for the specific campaign brief.
Key opportunities include:
|
Family Life |
Income and Affluence |
Select behaviour, too.
But it's not just about consumer segmentation; we hold responsive B2C data, too. This added-value insight has the potential to significantly improve uplift on any direct mail or telemarketing campaign.
By understanding consumer behaviour at an individual level, you can dramatically improve the performance of your acquisition, retention and development direct marketing campaigns. We can provide insights into:
Capacity to purchase
Purchasing history
Purchasing motivations
Channels of purchase
Payment method
Contact period
Mail and Telephone responsiveness
...and much, much more. Our lifestyle data includes actual responses to over 8.5 million surveys with up to 300 variables collected by mail, telephone and email. From this we develop our modelled lifestyle data with over 70 modelled variables for 41 million individuals and 22 million households.
Specialist lists.
Our growing portfolio of specialist lists offers even more scope for creative campaigns.
Sourced from a combination of historic transactional purchases, lifestyle survey responses and behavioural characteristics from B2B data, each list is continually updated to ensure accuracy and responsiveness.
Consumer Analytics and Bureau Services
Our B2C data is naturally underpinned by comprehensive consumer analytics and bureau service activities. LBM's DataVision products, for example, provide advanced analytical and data cleansing capabilities. For bespoke services and consultancy, an experienced team of B2C data managers and analysts is always on hand.
Download the B2C Data Rate Card
Find out more about ways you can use behaviour to target UK consumers. For an initial discussion call 0870 845 5005 or email salesenquiries@lbm.co.uk.
