A Complete B2B Email Marketing Solution
Boost your ROI without the headaches
Most businesses recognise the potential of email marketing to support and fuel their customer acquisition. However, for many marketers the campaign process is fraught with pitfalls that all too often consume precious time, skew results, and ultimately put a strain on the ROI.
Firstly, when buying in email lists, you want to be sure you’re not taking a leap of faith, and the data you select matches your target audience. It’s fully compliant and hasn’t been used to excess.
Next, for many of us, attempting to understand and resolve poor email deliverability can be challenging. You may choose to ignore this, but at what cost? Marketing waste or lost sales opportunities?
Finally, ever been left wondering how, if you’d done things differently, you could have achieved greater open, click-through and response rates? If so, perhaps it’s time to try something different…
The LBM Solution
We offer a complete B2B email marketing solution, from the provisioning of fresh and highly targeted data, with creative email designs to generate interest, right through to testing, execution and the delivery of your results.
B2B Data
LBM is one of the largest B2B data owners in the UK. Our B2B data is systematically cleansed and validated through a dedicated team of 30 telephone researchers – covering over 2.3 million businesses, with 850,000 email addresses and a range of selection variables to fine-tune your targeting.
Campaign Management
From the outset our professional email marketers will guide you through the decisions needed to optimise your outcomes, involving you at every stage. We’ll get under the skin of your marketing proposition, and your customers, and when we feel it’s needed, will recommend alternatives.
Campaign Follow-up
Do you follow-up your email marketing campaigns through direct mail or telemarketing? We can provide you with the data for this too – and even call the numbers for you via our specialist B2B telemarketing service!
Once we have agreed a brief, we manage everything from start to finish…
- Precision targeting
- Guaranteed email deliverability
- Measurable results and ROI
So that you are free to focus on your business.