B2C Data
The LBM UK Consumer File uniquely combines actual transactional information with lifestyle surveyed data.
Offering you more than 40 million consumers at over 20 million addresses - all with selectable characteristics - we can put behaviour to work for your consumer campaigns.
The UK consumer file lets you understand:
- Who they are
- What they do
- Where they buy
- What they buy
- How they buy
Data segmentation
The LBM UK Consumer File combines a wide choice of selection categories to help you target the most appropriate segment for the specific campaign brief.
Key opportunities include:
Family Life
Property
Financial Services
Automotive
Charities
Mail Order
Hobbies and Interests
Entertainment
Food and Drink
Newspapers and Magazines
Income and Affluence
Health and Beauty
Gardening
IT and Telecoms
Shopping and Fashion
Insurance
Purchasing Channels
Incentive Triggers
Recency and Receptivity
B2C Data Behaviour Selection
But it's not just about consumer segmentation; we hold responsive B2C data too. This added-value insight has the potential to significantly improve uplift on any direct mail or telemarketing campaign.
By understanding consumer behaviour at an individual level, you can dramatically improve the performance of your acquisition, retention and development direct marketing campaigns. Our lifestyle data includes actual responses to over 8.5 million surveys with up to 300 variables collected by mail, telephone and email. From this we develop our modelled lifestyle data with over 70 modelled variables for 40 million individuals and 20 million households.
Specialist lists
Our growing portfolio of specialist lists offers even more scope for creative campaigns.
Sourced from a combination of historic transactional purchases, lifestyle survey responses and behavioural characteristics from B2B data, each list is continually updated to ensure accuracy and responsiveness.
Download the B2C Data Rate Card